Ansu Fati had the biggest shoes to fill in any athlete in recent memory.
The legendary No. 10 shirt, which Lionel Messi famously wore before transferring to Paris Saint-Germain due to financial restrictions, was given to the 19-year-old FC Barcelona winger. Over the past 18 months, Fati has fought a series of ailments that have kept him off the field for extended periods of time.
However, when he is playing, Fati is amazing, scoring three goals with an assist in five La Liga games this season and another goal in three Champions League outings.
The Nike Underwear Spring and Summer ’22 Men’s Collection now features Fati as its face, as The Swoosh announced on Thursday.
The campaign was announced by Fati in a video he shared with his 8.1 million Instagram followers in which he can be seen wearing the Nike Dri-Fit Essential Micro and Nike Dri-Fit Ultra-Stretch Micro. Fati is from Guinea-Bissau. As part of Swoosh’s Move To Zero program, the underwear product range for this season is made with at least 75% recycled fibers.
With a TransferMarkt valuation of $66 million, Fati is tied with colleague Gavi for the fourth-most valuable adolescent in the world, behind Barca teammate Pedri, Borussia Dortmund’s Jude Bellingham, and Bayer Leverkusen’s Florian Wirtz. With the Blaugrana, Fati has a dazzling future, and Nike is definitely aware of his star power and superstar potential even at such a young age.
